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PORTADA LATAM SUMMIT AWARDS: VOTE FOR YOUR CANDIDATE!!

Portada's Latin American Advertising and Media Awards reward excellency in Latin American (panregional) advertising campaigns, in media propertiestargeting pan-latin audiences and professionalism … [Read More...]

The Financial Times Launches a Spanish-language Translation Service for Latin America

The Financial Times has launched a new service in Latin America through FT Syndication, that provides FT news and analysis translated into Spanish, … [Read More...]

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Research: Brazil: Mobile phone Suscribers Reach 264.55 million

According to Anatel, Brazil´s telecommunications regulator, mobile phone users increased in April by 0.19% compared to the prior month.  The number … [Read More...]

Telefónica, Telenor and Mobile Payment Provider Fortumo Sign Agreement to Reach Latin America

Mobile payments provider Fortumo has signed Global Framework Agreements with leading operator groups Telefónica and Telenor to bring direct carrier … [Read More...]

Luxury Goods: A “New” Trend in Latin America?

It stands to reason that the production and consumption of luxury goods are the first to be affected when an economic crisis arises, and are also … [Read More...]

Spanish sports newspaper Marca launches Colombia edition

The Spanish sports newspaper Marca recently published its first Latin American print edition.  The newspaper launched in Colombia with an initial … [Read More...]

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Ben Jankowski (Video): “You need to understand data, understand the conditions and make decisions quickly.”

Ben Jankowski, Group Head, Global Media, MasterCard Worldwide will be one of the main attractions at our upcoming Portada Latam Summit on June 4-5 in Miami's InterContinental Hotel.  Jankowski, who … [Read More...]

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Marketing to LatAm: Concha y Toro launches mobile sites

In late March, winery Concha y Toro launched mobile sites for its premium labels Don Melchor, Marques de Casa Concha, and Gran Serie Riberas. The company’s brand has a presence in 135 markets and … [Read More...]

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Breaking Ads Colombia: Colsubsidio, BlackBerry and Cerveza Poker Ligera

Portada and Media Economics Group present today a new selection of Breaking Ads Colombia. We analize below the campaigns from Supermercados Colsubsidio, Cerveza Poker Ligera and BlackBerry. The … [Read More...]

Sounding Off: Lin Wilder “Content Marketing – Why Is It Important?”

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Sounding Off: Bola Olonisakin “Is Content Marketing The New Trend in SEO?”

Bola Olonisakin is the Creative Head and Online Strategist at GTech Designs. Olonisakin specializes in web design and mobile marketing, mobile apps, custom web design, web development, mobile … [Read More...]

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