Latin3 has appointed Diego Muñoz as the new Country Manager for its Mexico offices.
Latin3 specializes in the Hispanic market in the United States and Latin America, with offices in the US, Argentina, Panama, Brasil, Mexico, Colombia, Peru, Chile, Ecuador, Venezuela and Uruguay.
Muñoz has over 17 years´experiece in the digital world. Prior to Latin3, Diego was Country Manager and Partner of different marketing interactive agencies, where he led a strategic redefinition based on integral digital services. In that context he worked for great corporations like Bacardí and Compañía Mexico, Nestlé Mexico, Grupo Industrial Bimbo, Pepsico, Coca-Cola, Grupo Jumex, Bayer América Latina, Grupo Martí, Janssen, Sanofi, GSK, Eli Lilly and Pfizer, among others.
Diego was member of the Board and President of the Interactive Advertising Bureau Mexico’s agencies committee (IAB Mexico), where he managed the Ethical Code of the association, the Digital Contest Brief and the digital agencies selection. Today, he participates in the Education Committee at IAB Mexico for interactive marketing in Monterrey’s Tec CCM, and is a teacher of the digital purchasing workshop.
Matias Perel, Latin3’s CEO, said: "We feel so proud to welcome Diego in his new challenge and at this new stage of Latin3 in Mexico, and we are sure his knowledge and strategic value will bring great results to our clients”.